No, that's using what's called the 'box', which allows you to add text and images reasonably simply.
One thing to watch out for when adding images to 'the box' is to set the width to 440 pixels in 'options' and tick the 'create thumbnail' box. it just seems to work better that way.
Sorry for using the old logo - thought there might be a new one, but thought that would do to get the ball rolling - If you're going to upload the new logo then 300 x 300 pixels is optimum...
