I fancy I would find it wonderful but I'm a sucker for that mix of old moxie plus a gimmick, however crap.
Speaking of Newcastle - did you ever go to Rupali Curry House?
Abdul Latif, the owner, knew his onions concerning gimmicks.
He claimed to offer the world's hottest curry ('Curry Hell') which he made free to any customer who could finish it.
He scored a place in the Guinness Book Of Records for the longest delivery - Newcastle to Sidney.
Offered free meals for five years to all British servicemen and women who served in Iraq.
Free curries for life to England rugby star Jonny Wilkinson and former Newcastle United manager Graeme Souness.
Sadly the man passed away earlier this year.